Affiliate Program Payment Types

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One of the most confusing things I had to learn when I first started out as an affiliate marketer was the payment types. They are so confusing to someone knew that is coming into the marketing arena online. Here is a break down of the payment types and what they mean for you as an affiliate marketer.

1. PPS (Pay Per Sale)

That is what the “normal” affiliate marketing program will be. For instance if I sell Rosalind Gardner’s eBook Super Affiliate Handbook then I’ll get paid PER SALE of that eBook.

2. PPC (Pay Per Click)

The most popular PPC affiliate program online today is the Google AdSense program. There are many others though, and each has different criteria for joining, as well as earning money and being paid.

PPC affiliate programs are popular with many affiliate marketers, because they feel like they don’t have to actually try and sell anything. Instead, they can provide great content on a blog or website, and the visitors click ads passively.

3. PPL: (Pay Per Lead)

This is when you get paid per lead you generate for the company. Example I was promoting a Debt Relief program and their pay plan was $11 per lead that I generated for the company. This is a particularly lucrative program if you can convert well. You don’t have to make an actual sale this way all you have to do is get them to fill out their information.

I personally love this form of affiliate commission!

4. PPA: (Pay Per Action)

With a pay per action affiliate program, the affiliate’s job is to get their targeted visitors to take a specific action.

Sometimes that action is to buy something, sometimes it’s just requesting free information.

Other times the visitors have to take a survey or sign up for an email list.

The types of actions vary from one affiliate program offer to another, but just like the other affiliate payment types above, once the action is performed, the affiliate earns a commission.

I hop this gives you a better understanding of the payment terms that affect us all as affiliate marketers.