Why Build Targeted Sales Pages

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Building targeted sales pages is a must in my opinion!

They are important for:

PPC Marketing
Ezine Advertising
Article Marketing
Offline Marketing
Auction Marketing
Safe List Marketing
Auto Surf Marketing

Are you using any of these types of promotions in your business? If not, you’re losing money! What you will learn in this article is how to use these types of marketing with different sales pages.

First of all, WHY create multiple pages?

Here’s some good reasons:

Targeting Different Sub Niches
Different Marketing Methods take different site styles
Tracking
Testing

Need more? These are pretty solid reasons.

What I’ve noticed in my own business, is that each different marketing method that I use deserves it’s own style of website. If you’re using PPC Marketing then you need to build a new page “targeted” at each keyword phrase you are promoting it to.

EX. Fishing is the “base niche” Market that you are promoting for.

I would build a niche site page for:

Bass Fishing
Marlin Fishing
Catfish Fishing
Crappie Fishing
Tuna Fishing

You get the idea.

By creating these multiple sites you will get to target individual groups of customers. You won’t be sending someone wanting to learn about Bass Fishing to a page that is talking about Marlin Fishing.. etc.

Ok Tonya I understand why to create multiple pages for PPC but why create multiple types of pages for the rest of these marketing methods?

Isn’t each Ezine “theme” different for each marketer? I know every ezine that I’m on writes differently and is targeted to different people. I may market to ezines that target Affiliate Marketers, Online Marketing, Home Based Business, Search Engine Marketing, you get it.. right?!

So each ezine is going to have a different type of customer reading it, so you need to focus your sales page on that reader.

Same with Article marketing, I treate ezine and article marketing the same!

Then you have OFFLINE marketing… well that’s a whole article in itself.. but for the short of it.. you are targeting a wider market. You may be adding your classified or your whole page ad into a targeted magazine.. but how many times have you been bored in a hospital waiting room and read whatever they had available?!!

So I target those pages to a “broad market” though written in part to my target audience. That way I get the attention of not only those I was marketing to, but also that occasional “extra” target I wasn’t expecting to be marketing to. I also use short sales pages for these ads!

Then we have auction marketing, I too treat this almost exactly like I do Offline marketing because you are pulling in people that have purchased something from you, but may not really be interested in reading a long ad sales page. Go back to the example of the fishing. You’ve got an eBay store selling lures, poles, etc to fishermen. So you also want to have a list to promote more products to these individuals. You can also sell instructional ebooks and such to these same individuals.

Safelist advertising and autosurf advertising are huge beasts in themselves. You MUST use very short Squeeze Page sites for these individuals. That way you will get their attention at their peak of interest, then I usually give them a free ecourse. That way I can peak their interest and get them to go from wanting something for nothing to actually becoming a great asset to my list.

With these different ideas…. I have to tell you now that it’s not as hard as you are expecting it to be to have different pages for each keyword.

All you do is copy the same basic page style, etc.. and just change the content a little bit targeting each specific keyword phrase.

I’ll get into the technical aspect of creating pages in a video tutorial that I’m working on!!

Tomorrow I’ll be discussing finding good Vendors for your affiliate sales promotions..

Stay safe,

Tonya