Cross Promote for Success

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Cross Promotion is key for your business success!

If you are running your business properly then you are setting up squeeze pages for each new affiliate product that you are promoting. This means you are starting to build at least one email list if not many that are targeted specifically to each product you are promoting.

So… what do you do with those lists?

Are you letting them get stagnant and losing your readers/potential customers?

Are you blasting them with nonsense?

Or are you using these lists to benefit your business?

What you must realize by now is that your business is going to suffer without a list that is taken care of properly. So you must send the readers good content as well as special offers.

So what you do is start off with your squeeze page, and the “free gift/s” that you gave them to get them to sign up. You may be signing them up for an ECourse or just your newsletter. So start educating them on your niche subject.

Write to them, tell them your experiences in your niche market. Whether you’re writing about Fishing, Marketing, Recipes, Gardening whatever.. you are the “guru” to the readers to take advantage of that. Show them that you really do know about what you’re talking about.

Then once you have sent them a good dose of education.. start sending them offers from your niche partners.

Yes… I just said start being an affiliate for your competitors.

OMG, you can’t be serious Tonya… why should I send them offers from my competitors?

In the Affiliate Marketing niche I don’t think anyone is my competition. Seriously. The product from the guy “next door” is just as good for my list as the products that I’ve created. I want to give my customers every chance to succeed!

I do however have to like the product, and think it is of value to my readers before I promote it. Oh, yeah.. and if I am promoting their product I always send them a message saying:

“Dear So and So,

I’ve just sent a promotion of your product to my list. You can read the promotion by signing up to my list.

Once you have read the promotion I’ve sent to my list of ________(enter list subscription count), I ask that you also think about sending a promotion of my product to your list.

It’s a win/win for the both of us as you can sign up as an affiliate to my product just like I signed up as an affiliate for your product before I sent the promotion to my list.

Sincerely,

Tonya”

You see how that works?

You’ve not only just gotten a new list member, that is focused on your niche… but you’ve also gained another affiliate that will promote your product for you.

If you cross promote with your “competitors” you will have a larger product base for your readers thus giving you a better chance to profit from those readers on your list.

Have fun CROSS PROMOTING.