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Always add value. We’ve got a whole section that talks about adding value in a moment, through bonuses, different approaches, promo’s, and the like. But for now, remember when coming up with a price for your product, don’t let it be the only product. Strange sentence indeed, but look at it this way, what kind of things are going to allow you to increase your price and actually persuade people to buy your stuff at the same time?

The quality of your product and sales system are the obvious, but how about bonuses? What about testimonials from known and trusted people in your field? It’s not just material things either. What about your reputation and how others see you? So here’s a final tidbit of advice for you. If you feel that your product isn’t worth the four hundred dollars you’re charging then increase its value through these methods. If you still don’t feel it’s worth it, then at this point, you know that you’re charging too much for it.

Ok, I’ll be honest with you. If you want to succeed and get your price just right, without being ‘cheap’ you have to do a little work. A little research and a little brain work. It’s not all straight forward one two three. Understand that it’s not about being cheaper than anyone else, it’s about pricing your product correctly depending on competition, who you’re aiming your product at, its quality, and your research and tracking results.

By now you should have a clear idea how much you want to charge, and how you’re going to go about it. If you have, great. Just remember, the price you put up there on launch day doesn’t have to be set in stone by any means. It’s there to be tinkered and played with by you until you feel it’s correct, and your testing shows you that it’s correct. Have a little confidence in your stuff. Next time you create that amazing info product, membership site, or piece of software, try to avoid selling it at rock bottom prices, because I assure you, it’s not gaining you sales, it’s losing you them.

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