Sell Your Affiliate Program Like It Is a Product |

Sell Your Affiliate Program Like It Is a Product

Affiliate Management Advanced, Affiliate Marketing Training October 13th, 2008

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Sell It Like A Product

Still concentrating on the selling aspect of getting your affiliates, we need to plug some more gaps. Mistakes, mistakes everywhere, it’s not easy to sign up for some affiliate programs even if you wanted to. Don’t be one of those people. They’re losing thousands and they probably don’t even know it. So here’s another little tip for you. Sell your affiliate program.

If I click on your ‘Affiliates’ button on your website, I don’t want to be presented with a form that asks for my details. I see this all too often. Write a mini sales letter that explains some things to the potential affiliate. Information you must include can be as basic as how much they’ll earn on how many levels, and for how long, and any bonuses they may get for a particular amount of sales in any given time, and of course, how often you pay out.

Once you’ve got the basics down you can start getting a little more complex and bringing out your tracking figures if you have any. I’d be happy about an affiliate program that pays me $500 per sale, but I’d be even happier with an affiliate program that pays me $500 per sale when the sales letter has been proven to have a targeted click through to sales ratio. It’s like the creation of your sales letters. Eliminate risk, and build confidence in your product, only this time around, your affiliate program is your product.

Don’t Hide It

On a similar note, one more little tip I’d like to give you before moving on is to not hide any information in terms and conditions. Sure put up a terms and conditions, but don’t small print any of the important information and leave it out of your sales letter. After all, these people signing up to your affiliate program aren’t people you want to annoy in any way. They’re going to provide a good chunk of the backbone of your business in the future. Again, like your list, and like your previous customers who will buy from you again and again, these affiliates are at least as important as looking after them. Ok moving on now.