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Welcome to the adding value to your products section. You may remember we talked a little about this earlier in the sales letter writing sections, but we didn’t quite go into the depth that I would have liked, so I saved it for here instead.

In this section we’ll be talking about how to directly influence your sales through the addition of value for your products, ranging from offers, joint venture deals, consultation fees, bonuses and others. You see, it’s all about perceived value, and getting the most out of your product. Again, something we talked about in pricing strategies, was getting the price you think your product deserves and persuading people to buy it by stacking on reasons for them to do so, something once mastered, will push people over the edge again and again, pushing them over the edge by hitting the buy button on your site.

Most importantly of all, there’s a lot of ways of pulling this off, and they’re forever changing, and marketers are coming up with more and more innovative ways to add value to their products. It’s worth watching in fact, next time you find yourself reading through a sales letter or some ad copy, look at how they add value to their offer using things that aren’t directly related to the product itself. Watching how others do things on their sites is one of the most valuable cost free and pretty much effort free way of doing things you have in your arsenal, but it works extremely well. Keep that in mind all the time, not just throughout this section.

Come back here once you have got your product up and running if you’re not working on that right now, because all of these are elements of a sales letter in some way or another, bar two. So lets get started. How about taking it from the top and starting with the most used and widely known and working down to the least widely used, and the new and innovative ideas.

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