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Bonuses

Product Sales Tips November 5th, 2008

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The Standard Bonus

Right, I think we’ve done about as much as we can with those testimonials, so moving on a little to bonuses. Standard bonuses. Nothing fancy really, all you’re doing is offering up some sort of bonus with the purchase of the product, again adding value. Generally these are known as something directly related to your product, or even better, something that will benefit you as well as the customer getting it for free.

How about putting together a small training series that allows the customer to give it away, building your reputation, as well as adding value on the initial sale? Or if you’re really on a brainy one that day, how about putting something together that will make you money through educating the buyer? For example, give away an affiliate marketing course to your customers, helping them become better affiliates, allowing them to promote your stuff and make you money at the same time.

Bonuses - But Smarter

It’s links like this that make up really clever bonuses, where on the surface they might just seem standard to other people that don’t understand where you’re coming from. Always try to put something together that will benefit you as well as the customer, whether it’s increased sales, a re-branded book packed with affiliate links or links to your product they can give away, or an educational tool that will assist your customer, and put money in your pocket at the same time.

In fact, while we’re talking about giving away bonuses to enhance your product, I’ve even seen some really effective products that are just made up of a bunch of bonuses, with no real central product. Of course they have a central theme, and are all related in some way, but this is something to keep in mind for when you’ve been going a while and having a slow day. As long as all the products compliment each other, and are relevant, they can come together to make a whole new product and income stream for yourself.