RECIPE FOR SUCCESS IN 2009
Personal Musings January 5th, 2009
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
I got these via email this morning and I absolutely loved it and wanted to share it with you my wonderful readers, as an idea for you to start out 2009 on the road to success. The first is a wonderful video… and the latter is the “recipe for success in 2009″. I hope you enjoy these as much as I do!
A GREAT RECIPE…
1. Take a 10-30 minute walk every day. And while you walk, smile. It is the ultimate anti-depressant.
2. Sit in silence for at least 10 minutes each day. Talk to God about what is going on in your life. (Buy a lock if you have to.)
3. When you wake up in the morning complete the following statement,
‘My purpose is to__________ today. I am thankful for______________’
4. Eat more foods that grow on trees and plants and eat less food that is manufactured in plants.
5. Drink green tea and plenty of water. Eat blueberries, wild Alaskan salmon, broccoli , almonds & walnuts.
6. Try to make at least three people smile each day.
7. Don’t waste your precious energy on gossip, energy vampires, issues of the past, negative thoughts or things you cannot control. Instead invest your energy in the positive present moment.
8. Eat breakfast like a king, lunch like a prince and dinner like a college kid with a maxed out charge card.
9. Life isn’t fair, but it’s still good.
10. Life is too short to waste time hating anyone.
11. Don’t take yourself so seriously. No one else does.
12. You are not so important that you have to win every argument. Agree to disagree.
13. Make peace with your past so it won’t spoil the present.
14. Don’t compare your life to others. You have no idea what their journey is all about.
15. No one is in charge of your happiness except you.
16. Frame every so-called disaster with these words: ‘In five years, will this matter?’
17. Forgive everyone for everything.
18. What other people think of you is none of your business.
19. GOD heals everything - but you have to ask Him.
20. However good or bad a situation is, it will change.
21. Your job won’t take care of you when you are sick. Your friends will. Stay in touch!!!
22. Envy is a waste of time. You already have all you need.
23. Each night before you go to bed complete the following statements:
I am thankful for__________. Today I accomplished_________.
24. Remember that you are too blessed to be stressed.
25. When you are feeling down, start listing your many blessings.
You’ll be smiling before you know it.
Technorati Tags: success in 2009, achieve success, life,
If you enjoyed this post, make sure you subscribe to my RSS feed!
PPC Campaign Management
Pay Per Click Marketing January 5th, 2009
PPC Bid Management Tools
In ensuring best results, you may use bid management tools. There are accepted and approved management tools that will help you in your bidding. They are categorized in two different types:
• Web based (services by monthly subscription) or,
• PC based (a purchased software)
Monitoring tools too may help in the tracking down of your keywords/phrases and search engines as to which among them often generate sales, overall and in relation to your cost per click. This is what you call return of investment (ROI) monitoring.
These bid management tools may include additional functions that may not get from online marketing tools that are readily available.
Other tools can monitor competitor’s bids, produce reports for different parties and offer the ability to interface with multiple PPC engines. This is particularly helpful to those who manage more than a hundred keywords across several PPC engines to boost productivity and save time.
Pay-per-click bid management is ideal for the effective promotion of your business online without the hassles of draining your financial keeping too much. It is now fast catching up as a means used in marketing your goods and services to reach to as many consumers as possible.
PPC Campaign Management
So you spent all your time and energy building the perfect website. Now you want to share the fruits of your labor, and maybe even make some money on the side through your online ads.
Maybe you have an online business that markets a hot product that you are selling on your website; but you find that you are having trouble bringing customers into your site. So instead of gaining money, you are actually losing money because of the monthly rent that you’re paying to have your website hosted in cyberspace.
The best solution to this problem is to advertise. Let people know that you are here and ready to do business. One of the quickest and most effective ways to advertise your website on the net is to come up with a great PPC campaign management plan. PPC is an abbreviation for Pay Per Click.
Certain keywords or phrases that people type into a search engine lead to hundreds and hundreds of search results that pertain to that specific keyword.
Businesses that want to advertise on the net using a PPC campaign have to come up with a plethora of keywords that is associated to the business that they are running; so when potential customers type in these keywords, it will lead them to their business site.
This is pretty much the whole concept that operates behind PPC. This is how a PPC campaign brings in traffic to your site, with the selection of the right keywords that people can search through the net.
Some keywords tend to be more expensive than others, especially popular ones. It is vital to select the right keywords, in order to get your money’s worth. This is why it is important to manage you PPC campaign wisely. Sometimes you are better off opting for the less popular keywords that are not so expensive, especially if you have a limited budget. Some businesses even hire the help of a consultant to manage their PPC campaigns.
There are experts that specialize in PPC campaign management. They come with strategic plans, and assess the need of their clients. They then come up with a PPC campaign that caters to their client’s specification.
This is why big online businesses seek the expertise of a professional to run their PPC ad campaign, because the right set of plans, can potentially bring in a large amount of profits. The more keywords you have, the more you increase the chances of customers clicking these keywords that would lead them to your website.
If you are running a business online, and are planning to run a PPC campaign, it is advisable to purchase keywords that are extremely related to the theme of your business. This way, people know what they are getting, and don’t get confused about the content of your website. The secret is to use keywords or phrases that are searched frequently, but cost very little.
The chances are, the longer people stay in your site, the likelihood of these potential customers making a transaction. But first thing is first. You must lure them into your turf.
This is why a lot of entrepreneurs spend a large amount of their budget on advertising, because they know that the right advertising campaign can start the ball rolling.
Also, you should do some research before you start your PPC campaign. There are a lot of PPC search engines to chose from. Those who are less renowned charge less for the same keywords that you’d find in the bigger PPC search engines.
The great thing about PPC campaigns is that you can reach a worldwide audience. Advertising online means global marketing.
Most PPC search engines require a monthly payment in exchange for their services. But if you fail to make payments, they will automatically take your listings out of their search engines. So make sure that you pay your monthly bills, so all the efforts that you put into your PPC campaign don’t go to waste.
The potential earnings that can be generated by starting a pay per click campaign is significant. That’s why a lot of online businesses now are trying to get in on the act. Now, with the right set of keywords, and a smart PPC campaign management plan, more than ever, online businesses are bringing in the big bucks.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_b.png?x-id=de2f28e1-9683-4369-836e-e436a839d890)
If you enjoyed this post, make sure you subscribe to my RSS feed!
Is Your Business Suffering From ADD?
Personal Musings January 4th, 2009
Is your business suffering from A.D.D.? I’ve been told I do.. so I am definitely not picking on anyone. I’m going to be blunt and to the point in this article though. I’m breaking in the middle of the PPC series with this article (probably because of my ADD), to open your eyes to a problem that may be affecting your business and hopefully being January you’ll be able to fix it so that 2009 will be your year to SHINE!
There is one thing my business definitely has been suffering from due to my own incapacity. My business is definitely scattered and not focused which is one of my intentions for 2009. I am going to start FOCUSING my business to the best of my abilities.
One of the things that I have realized over the years of my businesses existence that people hop from “PRETTY THING to PRETTY THING”…
What do I mean?
“Oh look Marketer X has just launched THIS NEW HOT PRODUCT!!! I’ve gotta go get it I know they are successful so I’m going to get it” then package sits on your shelves doing you no good at all. That is if you even take it out of the box it was shipped in!
Have you been guilty of the above scenario? I know I have! In my 10 years online, I have spent literally THOUSANDS on the newest products available from $19.95 ebooks to $1997 products from a person I very highly respect.
The thing is MOST of those products spent their first few months sitting in my shelves collecting dust. It’s a shame really, now that I’ve gone through most of them, I would have been farther along in my business if I’d actually used the information when those products came out!
Example: Right after Corey Rudl passed I bought his Insider Secrets 2005 package. I did it for two reasons.
1. I was going to get it anyway as I had gotten every years up to that point.. and
2. because I knew it was going to be the last one he was personally involved in.I mean I purchased the day I found out about his passing.. which was incidently the day before my wedding anniversary so I remember every year! I actually didn’t hear the day of… I heard on my anniversary evening after I got home from spending the evening out with my husband. SO, it’s definitely something that will be in my mind forever.
But, you know even with all that it took me months to actually open the package and start using the information in those pages. Why?
Because of ….. (fill in the excuse)
It’s the same thing I see people doing every day, they buy Marketer X’s product today, then buy Marketer Y’s product tomorrow and then OMG Marketer Z comes out with a hot new product the next week and they buy that one too.
Trying a products information out for anything less than 6 months is LUDRICROUS.
LUDICROUS
1 : amusing or laughable through obvious absurdity, incongruity, exaggeration, or eccentricity
2 : meriting derisive laughter or scorn as absurdly inept, false, or foolish
Laughable,meriting scorn, foolish… boy those really are the exact words I was looking for!!
You must FOCUS and use the material in one product, till you become successful! Then move on to the next one… use it till you become successful in it’s ideas and concepts.
This way you are not only expanding your knowledge you are expanding your businesss success as a result! You can then use this knowledge and these skills to help others too!
So, my intention for 2009 is to FOCUS, use the products that I already have UNTIL I achieve a level of success with it, then move to the next one. With over $30k worth of products on my computer alone, not including the ones on my shelves, I think I’ll be busy this year!!
WHAT GOALS HAVE YOU MADE FOR YOUR BUSINESS THIS YEAR?
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_b.png?x-id=f9b06037-28b3-4cf5-bc25-5bcb831d3a04)
If you enjoyed this post, make sure you subscribe to my RSS feed!
PPC Bid Management
Pay Per Click Marketing January 3rd, 2009
Tools for Internet Marketing have been rising to popularity these days because of cost-effectiveness and the possibility of measuring increase in profits and sales.
Pay per click (PPC) is a means to advertise business through the use of keywords/phrases in the search engines. The advertiser is required to only pay for each click that sends a visitor to his website. Search engines such as Overture, Google Adwords, Search Yahoo and Miva are just some examples of search engines.
They offer top positions among the sponsored listings for particular keywords/phrases you choose. The idea for bidding is you have to buy/bid on keywords/phrases relevant to your business.
The highest bidder gets to be on the top of the search result listing and the second highest bidder, of course, gets the next top listing and so on. Every time a visitor clicks on your website, you will have to pay the same amount that you bid on that particular keyword.
PPC can be very costly, time consuming and sometimes not worthy. But if you know how to go about the step by step procedures, PPC is a welcome change to traditional advertising.
If you do your searches for products, articles and auctions in the net, you usually type in a keyword or a set of phrase to guide you in your search. Either you use Google or Yahoo Search depending on where you are most comfortable at and where you usually get the best results.
As soon as you key in the search button, immediately a long list of keywords or phrase will be displayed containing the keywords you key in. The first or the top link that you saw is most likely the one who bids the highest for that keyword you type.
In this way, businessmen will produce the desired results; they get to be advertised, at the same time, saving and spending only for the clicks they need that might translate to potential sales.
The way to start PPC bid management is to identify first the maximum cost per click (CPC) you are willing to pay for a given keyword or phrase. CPC varies from time and even search engine to search engine too. Maximum CPC can be measured by averaging the current costs of bids (bids range from $0.25 to $5).
Average of these bids is to be used as the maximum CPC to begin with. As your ad campaign progresses, the actual conversion rate (visitors turning to potential buyers/sales) will be determined and you may have to adjust your CPC (bidding rate) accordingly.
When you start to bid, see to it that you adopt different bidding strategies for various search engines. Search engines have their own PPC systems that require different approaches. It is also worthy to identify different bids for the same keyword phrases in various search engines.
Another thing, it is wiser not to bid for the top spot for two reasons: 1) It is very expensive and impractical, and 2) Surfers usually try different search queries in various search engines before they settle on the right one that fits to what they are looking for. This hardly results to conversion. Try to bid for the fifth spot instead and work your way up.
If you are now going steady on your PPC biddings, it is time for you to develop your own bidding strategy accordingly. It is important for you to track down which sites bring the bulk of your traffic and identify the ranking of your paid ads.
This will help your bidding strategy to be effective and you should also decide where you want your ad to be positioned. Usually your maximum CPC will limit your choices.
Bid gaps (e.g. $ 0.40, 0.39, bid gap, 0.20, 0.19, 0.18) occur when there is a significant price increase to move up one spot in the PPC rankings. It is best if you take advantage of the bid gaps by filling them in so you can save up your cents to other bidding opportunities.
Often there are keywords worthy of lesser bids to get the appropriate ranking on the list and produce a good number of clicks and higher conversion rate rather than bidding higher but having a poor conversion rate. You have to put in mind that overbidding too is not good but rather the best position for the most effective bid.
Using pay-per-click bid management in promoting your website will only be successful if you take time building many lists across many engines and studying the performance of every listing. In this way, you can make the most value from what you spend in the bidding process. The key is to use the necessary precautions to stay ahead of the competition.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_b.png?x-id=6b2b11c4-a597-4498-9010-96f42f033215)
If you enjoyed this post, make sure you subscribe to my RSS feed!
PPC Advertising for Maximum Web Promotion
Pay Per Click Marketing January 2nd, 2009
PPC search engine advertising is a continuous process that requires hands on supervision and a thorough understanding of PPC search engines. Businesses may opt to hire the services of a professional or do PPC search engine advertising with in-house experts. Whatever course of action is selected, a business is sure to get a huge return on investment with PPC search engine advertising.
Many businesses are unable to get the most out of their PPC search engine advertising campaign. PPC search engine advertising involves a lot more than
just bidding on the highest keywords. Information is a main concern of many online users.
Providing online users with relevant information they need will help bring about a more long-term relationship with an online user that will more likely result in a sale.
Information provided to online users may be in the form of a newsletter or e-zine that online users would likely sign up for. Sign-ups may be enough to cover the expenses of a PPC search engine advertising campaign.
Sign-ups also help generate leads for websites as they build opt in list from qualified online searchers who clicked their PPC ad. Getting personal information from qualified online searchers can be done in a variety of ways such as offering freebies for surveys or signing up for newsletters.
Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?
Business nowadays are doing different kinds of austerity measures when it comes to advertising their products and services.
This is because of high rates of placing ads on print and on television. But there is a fast growing approach that business owners can utilize to bring their services closer to the people and that is through Internet Marketing.
One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website.
Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.
Here are the benefits of PPC advertising are:
1. You need not be a genius in computer and technology to be able to run this ad campaign.
2. Immediate results are seen after a few days. Sometimes a few hours.
3. No need to make a website conform to the SEO rules.
4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
5. You can make use any search engine available.
6. You can type in any keyword you like.
Cons of PPC advertising includes:
1. Fixed payments every month to the search engine you choose.
2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.
3. Inability to pay for the fees next month would mean removal of your website on the paid listings.
4. This advertising can only be used temporarily because it is difficult to handle in the long run.
5. Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.
But how exactly can PPC advertising increase traffic, leads and sales?
- PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.
- INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.
- CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.
PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.
Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales?
Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud.
This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.
In PPC advertising, what are important are the keywords and phrases. You have to select at least ten “very specific” keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward.
Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad’s promise - but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.
You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.
More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.
PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.
PPC search engine advertising is a continuous process that requires hands on supervision and a thorough understanding of PPC search engines. Businesses may opt to hire the services of a professional or do PPC search engine advertising with in-house experts. Whatever course of action is selected, a business is sure to get a huge return on investment with PPC search engine advertising.
Since PPC advertising is a continuous process, how are you going to keep an eye on it, without spending all day watching over it?
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_b.png?x-id=90902665-157b-446f-8921-5efb3dbfcb7f)
If you enjoyed this post, make sure you subscribe to my RSS feed!
advertising, Advertising campaign, Business, Customer, free, Internet Market, Internet marketing, marketing, Network, Online advertising, online marketing, pay per click, ppc, Price, Promotion, Sales, Search engine, search engine marketing, seo, traffic, Web page, Website, websites
Tonya Pruitt
No Comments 
