They are important for:

1. PPC Marketing
2. Ezine Advertising
3. Article Marketing
4. Offline Marketing
5. Auction Marketing
6. Safe List Marketing
7. Auto Surf Marketing

Are you using any of these types of promotions in your business? If not, you’re losing money! What you will learn in this article is how to use these types of marketing with different sales pages.

First of all, WHY create multiple pages?

Here’s some good reasons:

1. Targeting Different Sub Niches
2. Different Marketing Methods take different site styles
3. Tracking
4. Testing

Need more? These are pretty solid reasons.

What I’ve noticed in my own business, is that each different marketing method that I use deserves it’s own style of website. If you’re using PPC Marketing then you need to build a new page “targeted” at each keyword phrase you are promoting it to.

EX. Fishing is the “base niche” Market that you are promoting for.

I would build a niche site page for:

• Bass Fishing
• Marlin Fishing
• Catfish Fishing
• Crappie Fishing
• Tuna Fishing

You get the idea.

By creating these multiple sites you will get to target individual groups of customers. You won’t be sending someone wanting to learn about Bass Fishing to a page that is talking about Marlin Fishing.. etc.

Ok Tonya I understand why to create multiple pages for PPC but why create multiple types of pages for the rest of these marketing methods?

Isn’t each Ezine “theme” different for each marketer? I know every ezine that I’m on writes differently and is targeted to different people. I may market to ezines that target Affiliate Marketers, Online Marketing, Home Based Business, Search Engine Marketing, you get it.. right?!

So each ezine is going to have a different type of customer reading it, so you need to focus your sales page on that reader.

Same with Article marketing, I treate ezine and article marketing the same!

Then you have OFFLINE marketing… well that’s a whole article in itself.. but for the short of it.. you are targeting a wider market. You may be adding your classified or your whole page ad into a targeted magazine.. but how many times have you been bored in a hospital waiting room and read whatever they had available?!!

So I target those pages to a “broad market” though written in part to my target audience. That way I get the attention of not only those I was marketing to, but also that occasional “extra” target I wasn’t expecting to be marketing to. I also use short sales pages for these ads!

Then we have auction marketing, I too treat this almost exactly like I do Offline marketing because you are pulling in people that have purchased something from you, but may not really be interested in reading a long ad sales page. Go back to the example of the fishing. You’ve got an eBay store selling lures, poles, etc to fishermen. So you also want to have a list to promote more products to these individuals. You can also sell instructional ebooks and such to these same individuals.

Safelist advertising and autosurf advertising are huge beasts in themselves. You MUST use very short Squeeze Page sites for these individuals. That way you will get their attention at their peak of interest, then I usually give them a free ecourse. That way I can peak their interest and get them to go from wanting something for nothing to actually becoming a great asset to my list.

With these different ideas…. I have to tell you now that it’s not as hard as you are expecting it to be to have different pages for each keyword.

All you do is copy the same basic page style, etc.. and just change the content a little bit targeting each specific keyword phrase.

I’ll get into the technical aspect of creating pages in a video tutorial that I’m working on!!

Tomorrow I’ll be discussing finding good Vendors for your affiliate sales promotions..

Stay safe,

Tonya

What these people are teaching you to do is use “template” articles in your marketing. They call them Private Label Rights Articles.. and you can pay anywhere from $0-97 for a “niche pack” of these articles.

What you don’t realize is these same articles are sold to literally thousands of other people and/or are so old there are already thousands of sites on the net with these same articles in them.

This leads to many different problems:

1. You are not using new content thus rehashing old material.
2. You don’t rank well in SE’s or you lose ranking because of rehashing content.
3. You don’t provide any “NEW” information to your customers, thus losing readers.

This my friends is something that I’ve learned the hard way over my 10 years online. Just like you I was new to this whole business model and I was trying to “look” professional and look like I knew what I was talking about.

I felt though like I wasn’t smart enough or good enough to write my own articles and content for this same blog. So I started piling it with rehashed articles that everyone else was using.. and my rankings in the SE’s went from 5/10 down to 2. You can check the ranking right now and it’s still at a 2/10 because of this, and a hacker crashing me in Dec. 2007.

Yep I’m rebuilding from scratch with all NEW content that I am personally writing to make a difference to you my reader.

I do practice what I preach. I will however take other articles and use bits and pieces of GOOD solid information to expand on my own articles.

To me writing for my blog is like back in school when we had to write book reports for our teachers. You take information from all over the place and you put it all into one or more niche targeted articles for your blog or your website, or your own ebook or report.

Does this constitute Copyright infringement.. NO.. you are only using the IDEAS not the content. If you put the information into your own words, into your own style then you are doing nothing more than sharing your own interpretation of the material.

By doing this you are providing your own value to your customers, you are enabled to really draw your customer into your content and enable them to see how YOU do whatever you’re teaching them to do.

I am using this same technique right now in creating this article. I’m using my experiences and my own lessons learned to help you, not to make that same mistake in the future of your business endeavors.

So… do yourself and your customers a favor and WRITE YOURSELF … show your own uniqueness, whether you are a “true” expert or not doesn’t matter, you are going to be the expert of YOU.. and no one else can be that but you.

Take for instance, Paula Deen, what is her “signature” I know you know what it is… it’s her Southern Accent and her YA’LL …..

Put your own signature on your stuff, use your gifts, talents, and maybe even your blunders to use in teaching your readers, and provide true value to them, not rehashed information!

Stay safe,

Tonya

Building your mailing list of hungry prospects can be one of the best investments you will ever make, as it is time and effort worth spending on. When you strike on a Joint Venture and have a new product or service to endorse, you can look no further than your own mailing list.

Granted, that most affiliates, as in more than 90 percent of them, are not making money from affiliate programs, but this often results from the same amount of effort focused on least effective methods.

While having your own mailing list is, by a long mile, not the only effective affiliate marketing method, you can make affiliate sales very quickly even in the next few hours after sending a sales message, provided that your mailing list is huge and responsive.

This is often true, because owning your own mailing list for you to endorse products and services to is one of the fastest-producing results, beating other affiliate marketing methods imaginable.

In a nutshell, the affiliate marketer who gets ahead of the pack is the one who owns a huge and responsive mailing list of prospects.

In a real sense, a Give Away event is much like a big time version of ad swaps. In a nutshell, a group of mailing list owners partner together and pool in their individual gifts