Did you know that there is a group of people that you most likely are not communicating with in your business that have literally BILLIONS of dollars in spending power to add to your business’s bottom line?

Did you know that you are probably IGNORING the small things you could be doing to make your SITE capable of selling to these individuals?

Did you know that there is a company now that will help you analyze your business to be able to sell to the individuals that I am referring to? ACCESSIBLE NET

Here are some amazing statistics I want you to be aware of:

• More than one in five Americans, approximately 54 million, have a disability, making people with disabilities the largest traditionally underrepresented group in the nation.
  
• Thirty percent of the nation’s 69.6 million families have at least one member with a disability.
• Seventy-two percent of people with disabilities are likely to upgrade to a product’s latest model.
• Sixty-two percent of people with disabilities say they are likely to do business with companies that have a commitment to diversity and equal treatment of employees.
• Seventy-three percent of people with disabilities are heads of household.
• People with disabilities spend $13.6 billion on 31.7 million trips each year.
• About $3.3 billion is spent annually by travelers with disabilities in the airline industry.
• Travelers with disabilities each year spend $4.2 billion in the lodging industry.
• A 12 percent increase in revenue in the hospitality industry is attributed, in part, to consumers with disabilities.
• Four out of 10 members of the traveling public are Americans with disabilities and their companions.

Ok you see the statistics that I’ve shown you.. now click here to see how you can regain these lost sales and make 2009 YOUR BEST YEAR SO FAR!!

Sources:

• U.S. Census Bureau, 2000; The National Organization on Disability/Harris Interactive poll of Americans with Disabilities, 2004
• U.S. Census Bureau, 2000; Witeck-Combs Communications/Harris Interactive poll, 2005; The National Organization on Disability/Harris Interactive poll of Americans with Disabilities, 2004
• Within Our Reach: Findings and Recommendations of the National Task Force on Technology and Disability,” 2000; Simmons Market Research Bureau, 2000
• Travel Industry Association of America/Harris Interactive/Open Doors/Society for Accessible Travel and Hospitality Survey, 2002; The National Organization on Disability/Harris Interactive poll of Americans with Disabilities, 2004

They are important for:

1. PPC Marketing
2. Ezine Advertising
3. Article Marketing
4. Offline Marketing
5. Auction Marketing
6. Safe List Marketing
7. Auto Surf Marketing

Are you using any of these types of promotions in your business? If not, you’re losing money! What you will learn in this article is how to use these types of marketing with different sales pages.

First of all, WHY create multiple pages?

Here’s some good reasons:

1. Targeting Different Sub Niches
2. Different Marketing Methods take different site styles
3. Tracking
4. Testing

Need more? These are pretty solid reasons.

What I’ve noticed in my own business, is that each different marketing method that I use deserves it’s own style of website. If you’re using PPC Marketing then you need to build a new page “targeted” at each keyword phrase you are promoting it to.

EX. Fishing is the “base niche” Market that you are promoting for.

I would build a niche site page for:

• Bass Fishing
• Marlin Fishing
• Catfish Fishing
• Crappie Fishing
• Tuna Fishing

You get the idea.

By creating these multiple sites you will get to target individual groups of customers. You won’t be sending someone wanting to learn about Bass Fishing to a page that is talking about Marlin Fishing.. etc.

Ok Tonya I understand why to create multiple pages for PPC but why create multiple types of pages for the rest of these marketing methods?

Isn’t each Ezine “theme” different for each marketer? I know every ezine that I’m on writes differently and is targeted to different people. I may market to ezines that target Affiliate Marketers, Online Marketing, Home Based Business, Search Engine Marketing, you get it.. right?!

So each ezine is going to have a different type of customer reading it, so you need to focus your sales page on that reader.

Same with Article marketing, I treate ezine and article marketing the same!

Then you have OFFLINE marketing… well that’s a whole article in itself.. but for the short of it.. you are targeting a wider market. You may be adding your classified or your whole page ad into a targeted magazine.. but how many times have you been bored in a hospital waiting room and read whatever they had available?!!

So I target those pages to a “broad market” though written in part to my target audience. That way I get the attention of not only those I was marketing to, but also that occasional “extra” target I wasn’t expecting to be marketing to. I also use short sales pages for these ads!

Then we have auction marketing, I too treat this almost exactly like I do Offline marketing because you are pulling in people that have purchased something from you, but may not really be interested in reading a long ad sales page. Go back to the example of the fishing. You’ve got an eBay store selling lures, poles, etc to fishermen. So you also want to have a list to promote more products to these individuals. You can also sell instructional ebooks and such to these same individuals.

Safelist advertising and autosurf advertising are huge beasts in themselves. You MUST use very short Squeeze Page sites for these individuals. That way you will get their attention at their peak of interest, then I usually give them a free ecourse. That way I can peak their interest and get them to go from wanting something for nothing to actually becoming a great asset to my list.

With these different ideas…. I have to tell you now that it’s not as hard as you are expecting it to be to have different pages for each keyword.

All you do is copy the same basic page style, etc.. and just change the content a little bit targeting each specific keyword phrase.

I’ll get into the technical aspect of creating pages in a video tutorial that I’m working on!!

Tomorrow I’ll be discussing finding good Vendors for your affiliate sales promotions..

Stay safe,

Tonya

The Authority Site Center is a great way to blast your blog into the next generation of blog rankings but if you’re like me you can’t afford the monthly costs of being a member then do what I have done.

I have purchased ONE of their hot plugins it’s called PHEED PRESS It’s done wonders for my site! I have increased in traffic rankings in Alexa by over 2 million positions over the past few months.. and this is ONE of the tools I have used to accomplish this.

If you’ll notice to the right in my sidebars you’ll see a custom section called CUSTOM FEEDS well this is Pheed Press at work. What is enables you to do is customize RSS feeds to your particular categories. I’ve found in my online blogging that some people want to read more about one particular topic than they do your entire blog as a whole if you’re like me and write on many different topics. By creating specialty feeds my readers can now get the RSS feed about Affiliate Marketing or one of the other categories I write in.. Matter of fact I need to update that list with some new categories.

You can customize your blog like this:

EX. RECIPES IS YOUR TOPIC.

CUSTOM CATEGORIES:

• Chinese
• Italian
• Mexican
• Diabetic
• Bread
• Sauces
• Pasta
• Beef
• Chicken
• Pork

See the options are absolutely unlimited! So you’ll do yourself a great service by offering your readers ONLY what they want and not overwhelming them with the stuff they could care less about!

It’s a great way to win in this blogging world.
Have fun!