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When you watch a football game on TV, you can easily see how games are won or lost in the battle that takes place on the line of scrimmage. Offensive plays are designed to protect the quarterback and/or to open up holes in the defense so that yardage can be gained.

Defensive plays are designed to sack the quarterback or close holes that would allow yardage to be gained. Quarterbacks and coaches get the credit for wins and blame for losses but the battle is won or lost in the trenches.

Affiliate marketing is a lot like a football game just without the bruises and sore muscles. An affiliate marketer must design offensive plays and defensive plays that will put him in a position to win the affiliate wars…..
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In lessons 1 and 2 we talked about the importance of customer follow-up as well as how critical it is to be pro-active in your approach to getting your customers to provide their testimonials after a purchase.

Now, In today’s lesson, we’re going to get “hands on” and discover how to construct the perfect email to solicit those “diamonds in the rough” that are undoubtedly priceless and instrumental to your sales and profits.

But first, I want to make one thing perfectly clear…

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If you recall, in the last article yesterday we talked about how important it is to riddle your website with customer testimonials.

Why is this so important?

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